Regional Branding Workshops


As part of a project for the Development of the Tropical North Queensland Food Industry funded by the Queensland Government Department of Employment, Economic Development and Innovation, Advance Cairns  has engaged a recognised marketing and brand scientist Peter Singline from BrandDNA in Melbourne to develop a Regional Food Brand.

A Regional Food Branding will underpin all the activities of the $446,000 TQUAL funding project to Develop and Position TNQ as an Emerging Agri-Food Tourism Destination that will raise awareness of our great regional agri-food industry.

Peter Singline will be conducting Branding Workshops in four areas of the region  (Cairns, Cassowary Coast, Tablelands and Mossman) to gather the thoughts and ideas of the people and industries of the area, and to identify a shared mindset of values and behaviour. This process will create a language to clearly describe each region and its produce and defines its point of difference, that together will create a brand that will encompass the whole region.

If you would like to be a part of the workshops

Cairns                        Monday 15th March   Morning

Mossman                  Monday 15th March   Afternoon

Tablelands               Tuesday 16th March   Morning

Innisfail                     Tuesday 16th March   Afternoon

Contact Nola Craig   –

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